Cheapest vs rivals
21%
on 21 / 98 tracked products
Categories led
3 / 8
most-frequent cheapest
Match coverage
53%
183 auto · 4 review · 14 whitespace
Briefing 01:25
We're cheapest on 21% of tracked products (21 of 98) across 8 categories.
- Leading in Lácteos, Bebidas, Despensa; trailing in Snacks (Dia leads), Congelados (Aldi leads), Desayuno (Mercadona leads), Droguería (Carrefour leads), Higiene personal (Aldi leads).
- Biggest competitive pressure: Mercadona undercuts us on 50 SKUs.
- Match coverage: 183 of 346 competitor items auto-matched (53%); 4 in review, 145 suspect, 14 whitespace.
- Latest signal: Dia Cerveza moved −36.4%.
Competitive position by category
| Category | Lidl | Mercadona | Carrefour | Dia | Aldi |
|---|---|---|---|---|---|
| Lácteos | 4/15 cheapest | +21.4% 9 undercut | +42.9% 6 undercut | +19.9% 6 undercut | +39.5% 6 undercut |
| Bebidas | 9/16 cheapest | +74.6% 3 undercut | +132.0% 5 undercut | +83.9% 5 undercut | +100.2% 5 undercut |
| Despensa | 6/17 cheapest | +86.9% 7 undercut | +73.6% 7 undercut | +51.5% 8 undercut | +93.8% 7 undercut |
| Snacks | 1/10 cheapest | +13.1% 5 undercut | +53.3% 2 undercut | +2.2% 5 undercut | −7.9% 5 undercut |
| Congelados | 0/10 cheapest | +3.9% 6 undercut | −14.2% 7 undercut | +1.7% 5 undercut | −18.8% 7 undercut |
| Desayuno | 0/11 cheapest | −13.3% 7 undercut | −0.5% 7 undercut | −3.5% 6 undercut | −15.9% 9 undercut |
| Droguería | 0/9 cheapest | −29.0% 7 undercut | −18.0% 7 undercut | +13.4% 6 undercut | −6.4% 3 undercut |
| Higiene personal | 1/10 cheapest | +8.5% 6 undercut | +78.1% 3 undercut | −1.2% 7 undercut | −13.8% 6 undercut |