Cheapest vs rivals
21%
on 21 / 98 tracked products
Categories led
4 / 8
most-frequent cheapest
Match coverage
51%
174 auto · 4 review · 15 whitespace
Briefing 22:54
We're cheapest on 21% of tracked products (21 of 98) across 8 categories.
- Leading in Lácteos, Bebidas, Despensa, Droguería; trailing in Snacks (Carrefour leads), Congelados (Aldi leads), Desayuno (Aldi leads), Higiene personal (Aldi leads).
- Biggest competitive pressure: Aldi undercuts us on 53 SKUs.
- Match coverage: 174 of 344 competitor items auto-matched (51%); 4 in review, 151 suspect, 15 whitespace.
- Latest signal: Dia Vino Tinto moved −12.8%.
Competitive position by category
| Category | Lidl | Mercadona | Carrefour | Dia | Aldi |
|---|---|---|---|---|---|
| Lácteos | 4/15 cheapest | +47.7% 3 undercut | +34.2% 4 undercut | +110.4% 4 undercut | +40.9% 6 undercut |
| Bebidas | 5/16 cheapest | +98.0% 7 undercut | +119.4% 7 undercut | +64.5% 5 undercut | +75.6% 7 undercut |
| Despensa | 5/17 cheapest | +38.2% 8 undercut | +42.7% 6 undercut | +56.1% 5 undercut | +16.3% 10 undercut |
| Snacks | 2/10 cheapest | +7.0% 6 undercut | +0.1% 5 undercut | +85.7% 2 undercut | +66.3% 3 undercut |
| Congelados | 1/10 cheapest | −15.5% 7 undercut | −24.4% 7 undercut | −14.1% 8 undercut | −25.2% 7 undercut |
| Desayuno | 0/11 cheapest | −4.9% 9 undercut | −10.0% 7 undercut | −35.3% 9 undercut | −42.1% 10 undercut |
| Droguería | 3/9 cheapest | +18.5% 5 undercut | −2.2% 5 undercut | −3.0% 6 undercut | +24.7% 4 undercut |
| Higiene personal | 1/10 cheapest | +6.5% 5 undercut | +23.3% 7 undercut | +31.7% 4 undercut | −11.0% 6 undercut |