Cheapest vs rivals
24%
on 24 / 98 tracked products
Categories led
3 / 8
most-frequent cheapest
Match coverage
47%
159 auto · 6 review · 15 whitespace
Briefing 19:15
We're cheapest on 24% of tracked products (24 of 98) across 8 categories.
- Leading in Bebidas, Despensa, Snacks; trailing in Lácteos (Aldi leads), Congelados (Carrefour leads), Desayuno (Mercadona leads), Droguería (Mercadona leads), Higiene personal (Aldi leads).
- Biggest competitive pressure: Aldi undercuts us on 56 SKUs.
- Match coverage: 159 of 338 competitor items auto-matched (47%); 6 in review, 158 suspect, 15 whitespace.
- Latest signal: Dia Jabón de Manos moved −30.4%.
Competitive position by category
| Category | Lidl | Mercadona | Carrefour | Dia | Aldi |
|---|---|---|---|---|---|
| Lácteos | 4/15 cheapest | +28.3% 5 undercut | +165.1% 3 undercut | +54.4% 2 undercut | +72.2% 7 undercut |
| Bebidas | 5/16 cheapest | +67.0% 7 undercut | +145.3% 7 undercut | +180.0% 3 undercut | +50.6% 6 undercut |
| Despensa | 8/17 cheapest | +63.8% 8 undercut | +77.1% 5 undercut | +93.3% 5 undercut | +44.1% 7 undercut |
| Snacks | 3/10 cheapest | +35.0% 4 undercut | +40.4% 3 undercut | +44.7% 5 undercut | −2.6% 6 undercut |
| Congelados | 1/10 cheapest | +28.5% 7 undercut | −15.9% 6 undercut | −24.3% 8 undercut | −31.1% 8 undercut |
| Desayuno | 1/11 cheapest | −11.2% 5 undercut | +12.7% 6 undercut | +6.7% 4 undercut | −4.8% 7 undercut |
| Droguería | 1/9 cheapest | −26.5% 7 undercut | −19.2% 5 undercut | +0.1% 4 undercut | +10.7% 6 undercut |
| Higiene personal | 1/10 cheapest | +24.9% 6 undercut | −11.0% 6 undercut | +23.0% 5 undercut | −38.1% 9 undercut |